The 27th Shanghai International Gifts, Cultural & Creative Products and Home Furnishings Exhibition 2026

Time: June 26-28, 2026

Venue: Shanghai New International Expo Center

Value Proposition: Deeply cultivating the East China gift market, empowering exhibitors to expand their reach.

Organizer: Shanghai Yahui Exhibition Co., Ltd.

Exhibition Introduction:
The CGE 2025 (Autumn/Winter Edition) successfully concluded at the Shanghai New International Expo Center from November 12-14. This edition comprehensively covered the entire gift industry chain, gathered industry boutique suppliers, and met the procurement needs of businesses under new consumer concepts. Professionals from downstream industries brought business opportunities and an excellent exhibition experience. Multiple concurrent forums and events, such as online selections, e-commerce live stream sharing, trend releases, and live commerce, were held to help enterprises expand their channels. CGE 2026 is set to be a spectacular event for the gifts and home furnishings industry!

The previous edition featured a total exhibition area of 50,000 square meters, with 1,200 participating companies, attracting 30,168 professional visitors from across the nation.

Previous Participating Brands:
(Partial List) Shangjiukai, Philips, Lepu Medical, Beifa Group, Hengyuanxiang, Saint Laurent, Qiantong, Hawke, Warhol, Xiang Zhongxin, Jiaye, Sap, Langbowang, Yadan, Hongsheng, Bangzhe, Haoli, Li Qi, Ludi, Huahao, Huichu, Zhenhe, Wochuan, Hengsheng Zhaoye, Jiucheng Industrial, Hongshi, Tanghe, Yukuan, Han Xinxiu, Senli, Lianqing, Xinjin, Lanbo, Yashida, Aihe, Shuoxiang, Lezhibao, Wanlida, Gongzheng Group, Chensen, Guangbaisi, Rongsenmao, Lianbo Stationery, Fanqin, Shanchuang, Dingchun Paper Industry, Yike, Tequila, Yangcheng Lake, Ultralong, Molin, Qiushan, Xiaoyi, Kangji, Thunderbolt Eel, Hezheng, Wanyan, Jinjiu, Aromatherapy Era, Liding, Baidi, Chengxiang, Wanjini, Xinhua, Han Lv, Shengshen, Rose Paper, Bedding Products Weifang, Jiabo, Zhizhi Chaojin, Tianhao, Shijin, Chunchen, Jiatai, Qihui, Xiongao, Shuanghou, Dandelion, Lude, Edfu, Aifeng, Yueyou, Pengchen, Jialvo, Time Relaxation, Yiqu, Aoji, Tantra, Gangteng, Heima, Volju, Xinterli, Pinyin...

Selected High-Quality Buyers:
(Partial List) Alibaba, Xiaomi Youpin, Disney, NetEase Yanxuan, Walmart, Carrefour, Gome, CR Vanguard, RT-Mart, Hualian, Liqun Commerce, New World Department Store, Nonggongshang Supermarket, Jiajiale, Lixiangjia, Supermarket, Wanda Department Store, B&T Home, Aeon, Amazon, AliExpress, eBay, Tmall, JD.com, MINISO, Jingxi, NetEase Yanxuan, Xiaohongshu, Vipshop, Rebar Mall, Ping An, Moniao International, YK Pao School, Yunji, Shanghai Gift, Massive Engine, Volkswagen, Kwai Yixue Education, Shenhuo Temple, Bairong Market, Bozhong Selection, Original Life, Global Frog, Shanghai Telecom, Jinjiang Tourism, Agricultural Bank of China Tuyue International, G&L, Japan-China Economic Association, Dajue Temple, SAIC Group, Tokyo Marutou, Yaya Home Furnishing Museum, SAIC Volkswagen Markus, Youzan, Mengchuang International, Emgis, Dangdang.com, Meilejia, Bank of Shanghai, Baihe Youhuo, Huaxia Bank, China Everbright Bank, Youpin Youpin, Aishe Department Store, Qianshi, COFCO Youpin...

【Booth Fees】

Standard Booth for Foreign Enterprises: $3,500 / 9㎡ | $4,700 / 12㎡

Indoor Raw Space: $350 / sqm

A construction management fee must be paid separately to the Exhibition Hall if building a booth in a raw space.

【Exhibition Scope】

Brand Service Providers & Comprehensive Zone

Business Gifts & Premiums Zone
Gifts, promotional advertising items, customized promotional products, eco-friendly gifts, stationery & cultural goods, advertising printed materials, bags & leather goods, crystal & glass products, jewelry & fashion accessories, badges, pins, etc.

Home Furnishings Zone
Home textiles, towels, storage products, plastic products, cleaning supplies, pet supplies, kitchen & tableware, home decorations, daily chemical & personal care products, lighting, carpets, fragrances & aromatherapy, desktop items, decorative paintings, etc.

Health & Wellness Gifts Zone
Home healthcare products, blood pressure monitors, glucose meters, home oxygen concentrators, physiotherapy equipment, healthy sleep aids, eye massagers, smart bands, pedometers, electronic scales, massagers, therapeutic products, stress-relief products, and other health-related items.

Outdoor & Travel Supplies Zone
Flasks & bottles, outdoor tents, sleeping bags, outdoor glasses, outdoor gloves, professional lighting tools, professional outdoor telescopes, solar-powered backpacks, mountaineering backpacks, wash bags, travel towels, disposable travel items, camping gear, travel bags, trekking poles, etc.

Gift Box Food Zone
Gift box foods, hairy crab gift sets, health & tonic products, functional foods, health foods, nut gift boxes, local specialties, viral online foods, instant meals, imported foods, green foods, organic foods, selenium-rich foods, premium grains & oils sold as gifts, etc.

China-Chic & Cultural Creative Products Zone
China-chic creative gifts, cultural derivatives, jewelry, ceramic crafts, wooden crafts, cultural and creative products, arts & crafts gifts, tourist souvenirs, trendy toys & figures, cartoon characters, cultural tourism, mascots, popular film/TV IP derivatives, museum cultural creations, etc.

Consumer Electronics Zone
Small household appliances, kitchen appliances, personal care appliances, cleaning appliances, health care appliances, leisure & sports products, portable power stations, automotive electronics, computers, mobile phones & accessories, 3C digital products & accessories, etc.

Beauty & Health Zone
Beauty products, health products, facial cleansing brushes, personal care products, hair & body care, personal cleansing, oral care, aromatherapy products, etc.

Festival & Decorative Gifts Zone
Festival supplies, Christmas products, wedding supplies, Halloween supplies, Easter supplies, birthday supplies, party supplies, Chinese New Year supplies, lamps & lighting, ornaments, and other decorative gifts.

Gift Packaging Zone
Shopping bags, packaging bags, non-woven bags, customized gift boxes, paper boxes, gift wrapping, printed materials, packaging products, etc.

Online Celebrity Product Selection Zone
Various creative gifts, daily necessities, home products, IP trendy toys, live streaming facilities, and products suitable for online celebrity live stream sales.

Toys & Trendy Toys Zone
Electronic & electric toys, plastic toys, wooden & cardboard toys, plush toys, dolls, building blocks, construction toys, DIY toys, blind box toys, action figures & dolls, block toys, model kits, other trendy toys, "Guzi" merchandise, pins ("bajji"), dolls, card games, "shikishi" boards, acrylic accessories, etc.

【Concurrent Events】

The 27th Huali Awards Ceremony for Quality Exhibitors

2026-2027 Fashion Gift & Home Trend Release

Fashion Home Design Trend Development Forum

Annual Trend New Product Launch in the Gift Industry

E-commerce Live Streaming & Short Video Summit Forum

Live Streaming E-commerce Ecosystem Industry Report Release

East China Cross-border E-commerce Summit
(Note: The above are planned activities, subject to final on-site announcement.)

【Target Visitor Groups】

Agents, Distributors, Wholesalers, Retailers (Focus on East China region)

Department Stores, Supermarkets, Counters, Boutiques, Specialty Stores

Online Shopping Platforms, E-commerce Distributors

Major Gift Companies Nationwide

Product Designers & High-End Consumers

Procurement Managers from High-End Properties like Star-rated Hotels, Villas, and Real Estate Agents.

Major Private Clubs, High-End Clubs, Themed Restaurants, Unique Stores in Shanghai.

Consulate Staff, Domestic & International Collectors

Domestic Tourism Bureaus & Scenic Spot Purchasers

Enterprises & Institutions, Banks, Insurance, Securities, Decoration Companies, Multinational Corporations, Group Companies, Hospitals, Automotive 4S Stores, etc.

【Promotion Methods】

Direct Mail Buyer Invitations: Sending over 200,000 buyer invitations and exhibition details via direct mail to tens of thousands of professional visitors, followed up by professional call center staff for notification, invitation, and reminders.

Telephone Buyer Invitations: Call center experts conduct 24/7 invitation campaigns to buyers two months prior to the event.

Email Campaigns: Distributing 200,000 exhibition news emails in phases to the target audience within the database.

SMS Invitations & Reminders: Covering 200,000 industry contacts and 300,000 end-customer data in the database.

Multi-Channel Advertising: Intensive promotion through seven major channels: subway, television, online, print, radio, outdoor advertising, and elevator ads in commercial office buildings. Collaboration with Shanghai TV Station and over 100 industry media partners, newspapers, and magazines forms a media promotion network radiating from Shanghai nationwide.

Professional Media Cooperation: Utilizing platforms like Sina, Tencent, and Baidu for online coverage. Full cooperation with apps like Sina Weibo, WeChat, Toutiao, Tencent News, Sohu News, and Sina News for live streaming support. Creates a multi-dimensional promotion strategy combining targeted calls/SMS/emails with outdoor and subway media for comprehensive information reach.

Official Website Optimization: Promoting the official event website, enriching its content with industry news, exhibitor updates, and network links. Implementing Baidu SEO and keyword optimization for easy search and pre-registration for "Shanghai Gift Exhibition".

WeChat Promotion: Timely updates of the official WeChat account with latest exhibitor products and company profiles. Enriching account content with industry information and exhibitor news, featuring new products, and organizing WeChat pre-registration campaigns.

Online Buyer Invitation System: Precise promotion saving development time, launching early online exhibitor product showcases to attract interested buyers for pre-registration, and amplifying the pre-event effect.

Offline Promotion Teams: Dispatching multiple teams to major cities nationwide for offline promotion at similar trade shows, attracting professional buyer attention through methods like sign-holding, leaflet, and promotional material distribution to build traffic.

Online Community Precision Marketing: Targeting popular WeChat groups, WeChat communities, QQ groups, etc., within the industry, continuously releasing exhibition information to attract audience attention.

2026 Exhibition Schedule

The 27th Shanghai International Gifts, Cultural & Creative Products and Home Furnishings Exhibition 2026
Time: June 26-28, 2026 | Venue: Shanghai New International Expo Center

2026 Guangzhou International Gifts, Cultural & Creative Products and Lifestyle Exhibition
Time: September 11-13, 2026 | Venue: Guangzhou Poly World Trade Expo Center

The 28th Shanghai International Gifts, Cultural & Creative Products and Home Furnishings Exhibition 2026
Time: November 10-12, 2026 | Venue: Shanghai New International Expo Center

For Exhibiting & Visiting Enquiries:
Shanghai Yahui Exhibition Co., Ltd
Tel: +86-21-33730859
Email: info@shyhzl.com.cn