The 24th Shanghai International Gift and Home Furnishings Exhibition in 2024

Time: November 12-14, 2024 Location: Shanghai New International Expo Center

Value proposition: Lock in the East China gift market and create a high-quality commercial platform

Organizer: Shanghai Yahui Exhibition Co., Ltd

[Review]

On May 8th, CGHE 2024 (Spring/Summer Exhibition) successfully concluded at the Shanghai New International Expo Center. The exhibition comprehensively covers the entire gift industry chain model, gathers industry boutiques, and meets the purchasing needs of merchants under the new consumption concept. People from downstream industries have brought business opportunities and excellent exhibition and visiting experiences. Various forum activities will be held simultaneously, such as online selection, live e-commerce sharing, trend release, live streaming sales, etc., to help enterprises expand more channels. CGHE 2023 will provide a wonderful event for the gift home industry!

The previous exhibition showcased a total of 50000 square meters with 1200 participating companies, attracting 30168 professional visitors from all over the country to visit.

Previous cooperative brands

Shangjiukai, Philips, Lepu Medical, Beifa Group, Hengyuanxiang, Saint Laurent, Qiantong, Hawke, Warhol, Xiang Zhongxin, Jiaye, Sap, Langbowang, Yadan, Hongsheng, Bangzhe, Haoli, Li Qi, Ludi, Huahao, Huichu, Zhenhe, Wochuan, Hengsheng Zhaoye, Jiucheng Industrial, Hongshi, Tanghe, Yukuan, Han Xinxiu, Senli, Lianqing, Xinjin, Lanbo, Yashida, Aihe, Shuoxiang, Lezhibao, Wanlida, Gongzheng Group, Chensen, Guangbaisi, Rongsenmao, Lianbo Stationery, Fanqin, Shanchuang, Dingchun Paper Industry, Yike, Tequila, Yangcheng Lake, Ultralong, Molin, Qiushan, Xiaoyi, Kangji, Thunderbolt Eel, Hezheng, Wanyan, Jinjiu, Aromatherapy Era, Liding, Baidi, Chengxiang, Wanjini, Xinhua, Han Lv, Shengshen, Rose Paper, Bedding Products Weifang, Jiabo, Zhizhi Chaojin, Tianhao, Shijin, Chunchen, Jiatai, Qihui, Xiongao, Shuanghou, Dandelion, Lude, Edfu, Aifeng, Yueyou, Pengchen, Jialvo, Time Relaxation, Yiqu, Aoji, Tantra, Gangteng, Heima, Volju, Xinterli, Pinyin...

Some high-quality buyers

Alibaba, Xiaomi Youpin, Disney, NetEase Youpin, Wal Mart, Carrefour, Gome, CR Vanguard, RT Mart, Hualian, Liqun Commerce, New World Department Store, Agro Industrial Supermarket, Jiajiale, Li Xiangjia, Supermarket, Wanda Department Store, B&T Home, Aeon, Amazon, Sumitong, eBay, Tmall, JD, MINISO, Jingxi, NetEase Yanxuan, Xiaohongshu, Vipshop, Rebar Mall, Ping An, Moniao International, Bao Yugang School, Yunji, Shanghai Gift, Massive Engine, Volkswagen, Kwai Yixue Education, Shenhuo Temple, Bairong Market, Bozhong Selection, Original Life, Global Frog, Shanghai Telecom, Jinjiang Tourism, Agricultural Bank of China Tuyue International, G&L, Japan China Economic Association, Daku Temple, SAIC Group, Tokyo Marutou, Yaya Home Furnishing Museum, SAIC Volkswagen Markus, Youzan, Mengchuang International, Emgis, Dangdang.com, Meilejia, Bank of Shanghai, Baihe Youhuo, Huaxia Bank, Everbright Bank, Youpin Youpin, Aishe Department Store, Qianshi, COFCO Youpin...

[Booth fee]

Foreign exhibitors $3500/9m2

Indoor exposed space: $350 per square meter

When building a booth in the original space, an additional construction site management fee must be paid to the Exhibition Hall Construction Management Office.

[Exhibition Scope]

Brand service providers and comprehensive exhibition areas

Home Furnishings Exhibition Area

Various household items, such as home textiles, towels, storage products, plastic products, cleaning products, tableware, kitchenware, decorations, etc.

Welfare gift exhibition area

Various welfare foods and redeemable gift card products.

Exhibition area for online celebrity selection

Various creative gifts, daily necessities, household items, IP trendy games, live streaming facilities, and products that can be promoted through internet celebrity live streaming.

Exhibition area for business gifts and promotional products

Gifts, promotional advertisements, customized promotional items, stationery, holiday supplies, advertising prints, luggage, leather products, watches, ceramics, crystal and glass products, jewelry and fashion accessories, hang tags/badges, etc.

Gift Packaging Exhibition Area

Shopping bags, packaging bags, non-woven fabric bags, gift packaging, packaging products, etc.

Digital Electronics Exhibition Area

Various wearable smart devices, small appliances and kitchen appliances, healthcare electronics, personal care appliances, automotive electronics, digital accessories, etc.

China-Chic Cultural Creativity Exhibition Area

Various stationery/cultural tourism/museum cultural and creative IP brands and their derivatives, handicraft creativity, fashion art creative ceramic products, cultural and creative design institutions, etc.

[Simultaneous Activities]

The 20th Huali Exhibition Quality Exhibitor Award Ceremony

Fashion Home Trend Release

Forum on the Development of Fashion Home Furnishings Design Trends

Annual Trend New Product Launch in the Gift Industry

E-commerce Live Streaming and Short Video Summit Forum

Release of live streaming e-commerce ecological industry report

(Note: The above activities are planned activities, subject to on-site announcements)

Buyer Group

*Agents, distributors, wholesalers, retailers (mainly in the East China region)

*Department stores, supermarkets, counters, boutiques, specialty stores

*Online shopping centers, online distributors

*Major gift companies nationwide

*Product designers and high-end consumers

*Main buyers of high-end properties such as star rated hotels and villas, as well as real estate agents.

*Shanghai's major private clubs, high-end clubs, personalized restaurants, personalized stores, etc.

*Consulate staff, domestic and foreign collectors

*Domestic local tourism bureaus and scenic spot purchasers

*Units, banks, insurance, securities, decoration companies, multinational corporations, group companies, hospitals, automotive 4S stores, etc.

[Promotion Method]

Direct Mail Inviting Buyers - More than 200000 buyer invitations and exhibition information will be sent to tens of thousands of professional visitors through direct mail, and then professional call center staff will notify, invite, and remind each professional visitor to come and participate in the exhibition.

The buyer is invited by phone 86. The customer service experts at the call center will invite buyers to visit the website 24/7 in the first two months.

200000 exhibition news emails will be distributed in stages to the target audience in the database.

SMS invitation and reminder to buyers, covering 200000 industry data and 300000 end customer data in the database.

We will launch a strong promotional campaign through seven major channels: subway, television, internet, print, radio, outdoor advertising, and commercial office building elevator advertising. Shanghai TV Station has extensively promoted exhibitions with over 100 industry media, newspapers and magazines, forming a media promotion network that radiates from Shanghai to the whole country.

Professional media utilizes websites such as Sina, Tencent, and Baidu to cover the information circle. Sina Weibo, WeChat, Toutiao, Tencent, Sohu News, Sina News, and other apps fully cooperate with live streaming, providing professional and accurate coverage of incoming calls, text messages, email invitations, outdoor and subway media, creating a three-dimensional display for the exhibition and ensuring unobstructed exhibition information.

On the basis of promoting the exhibition, we will strive to promote the official website of the conference, enrich the information content of the website, and timely provide industry information, exhibitor dynamics, and network links to exhibitors. At the same time, Baidu has optimized its search engine and keyword settings, allowing visitors to search for information related to the "Shanghai Gift Exhibition" exhibition and pre register for visit information on the official website.

WeChat promotion ---- update the information of WeChat official account in a timely manner, release the latest exhibitors' exhibits and company profiles, enrich the information content of official account, provide industry information and exhibitors' trends, participate in the recommendation of new exhibitors' products, and organize WeChat visit pre registration marketing activities.

The precise promotion of the online buyer invitation system saves the development time of online buyer invitations, initiates early exhibitions of exhibitor products, attracts interested buyers to pre register online, and expands the preheating effect of the exhibition.

Dispatch multiple offline promotion teams to major cities across the country to conduct offline promotion of similar exhibitions, attracting the attention of professional buyers through methods such as raising signs, distributing leaflets, and promotional materials. Gather popularity for your exhibition.

Online WeChat Community and Gift Group Precision Marketing - Targeting popular WeChat communities, WeChat groups, QQ groups, etc. in the industry, continuously releasing exhibition information to attract audience attention.

Shanghai Yahui Exhibition Co., Ltd

Phone: 86-21-34224903/33730859

Email: info@shyhzl.com.cn